中国现在的正在上演的诡异经济

Core Viewpoint - The article discusses the emergence of a new consumer behavior in China driven by emotional spending, particularly among the single population and the elderly, highlighting a shift from traditional consumption patterns to those focused on emotional value [5][30]. Group 1: Demographic Changes - The single population in China has reached 240 million, expected to exceed 300 million next year, while the population aged 60 and above has surpassed 310 million, together accounting for nearly half of China's population [5][6]. - These demographics represent the first generation of Chinese individuals who can spend money independently, breaking away from traditional family financial obligations [6][8]. Group 2: Shifts in Consumption Patterns - The article identifies a significant transformation in consumption logic, where essential living expenses are minimized while spending on emotional products has surged [9][10]. - The pet economy has reached 279.3 billion, projected to exceed 360 billion next year, driven by the emotional bonds people form with their pets in a high-pressure society [11][12]. - The rise of the "one-person economy" is noted, with products and services tailored for single individuals becoming mainstream, reflecting a shift in lifestyle [13]. Group 3: Emotional Value in Consumption - The concept of "emotional value" is introduced as a new form of value that transcends traditional economic measures, focusing on the psychological satisfaction derived from products [18][20]. - The article emphasizes that the current consumer landscape is characterized by a demand for emotional fulfillment, with spending on seemingly irrational items serving as a means to achieve psychological balance [30][32]. Group 4: Economic Implications - The silver economy has surpassed 12 trillion, expected to approach 50 trillion next year, representing 12% of GDP, indicating a significant market opportunity akin to the real estate boom [26]. - The article suggests that the emotional economy is not just a commercial opportunity but also a profound social transformation, reflecting the complexities of modern life and individual isolation [27][34].