Sou Hu Cai Jing·2025-08-11 05:06Core Insights - The core focus of the event was the launch of the "Scientific Bra Selection White Paper" by JD Fashion, aimed at providing a systematic guide for female consumers on bra selection and revealing current fashion trends [1][4][8] Group 1: White Paper and Consumer Guidance - The white paper addresses the shift in women's lingerie consumption from "functional necessity" to "self-pleasure," emphasizing the importance of emotional experience alongside functionality [4] - It offers professional advice on bra selection based on various factors such as size measurement, fabric choice, dressing scenarios, and age [4][6] - The initiative aims to promote a scientific and standardized approach to lingerie selection, enhancing consumer awareness and industry standards [4][8] Group 2: Industry Collaboration and Innovations - The event featured discussions with industry leaders from brands like Aimer, Anlifang, and Xinxian, focusing on user needs, industry development, and women's health [7] - Innovations highlighted include the use of aerospace-grade memory foam in bra design for better support and comfort, as well as eco-friendly production practices [7] - Solutions for specific consumer needs were presented, such as designs that visually slim larger busts and enhance the appearance of smaller busts [7] Group 3: Promotions and Consumer Engagement - During the event, JD Fashion launched the "88 Bra Festival," offering significant discounts and a "discomfort return" service for bras that do not meet consumer expectations [3] - The return policy allows for the return of uncomfortable items within 30 days, with a focus on sustainability through the destruction of returned items [3]