“清爽”文旅燃动暑期“热”经济 “网红”项目激活“逗留型旅游”活力

Group 1 - The "Jump into East Lake" event in Wuhan attracted significant participation, with 500 diving spots filled within 5 minutes of opening registration [1][2] - The event has been ongoing for 14 years and is expected to draw over 10,000 visitors in 2025, showcasing the vibrant summer consumption landscape [7] - The event featured a music area and a lakeside market with over 110 stalls, enhancing the overall experience for visitors [4] Group 2 - In Yulin, Shaanxi, a "refreshing" themed cultural tourism consumption season was launched, promoting local food and heritage [8][10] - The local government issued 3.7 million yuan in various discount coupons to stimulate summer consumption [12] - In Zhejiang's Tonglu County, a theme park has become popular, attracting an average of 6,000 visitors daily, significantly boosting local tourism [27][30] Group 3 - The "Nadam Fair" in Inner Mongolia is integrating film culture with traditional sports, offering a diverse experience for visitors [40][46] - The fair features 25 unique events and aims to enhance the appeal of the grassland festival through modern entertainment [44][46] - In Xinjiang, a digital tour along the Duku Highway combines historical narratives with modern artistic expressions, attracting tourists during the summer [48]