Guan Cha Zhe Wang·2025-08-11 05:26Core Insights - The core viewpoint of the article is the launch of the new plug-in hybrid sedan, Galaxy A7, by Geely Galaxy, which aims to compete in the B+ segment of the market with a pricing strategy designed to attract customers from established competitors like BYD [1][3]. Pricing and Market Positioning - The Galaxy A7 is launched with a price range of 89,800 to 125,800 yuan, with a limited-time offer reducing the price to 81,800 to 117,800 yuan for pre-orders before September 10 [1][3]. - Positioned between the Galaxy L6 and Xingyao 8, the Galaxy A7 enhances Geely Galaxy's product matrix in the 80,000 to 150,000 yuan plug-in hybrid sedan segment [3]. Competitive Landscape - The Galaxy A7 aims to challenge the market leader BYD Qin L DM-i, which sold 16,000 units in July, by offering a larger size and better space utilization with a 55mm longer wheelbase and 88mm longer body [3][5]. - The pricing strategy of the Galaxy A7 is designed to penetrate BYD's stronghold in the hybrid sedan market, which has seen limited competition [3][5]. Sales Performance and Brand Strength - The Galaxy brand achieved over 95,000 units in sales in July, providing a solid foundation for the new model [3]. - On its first day of launch, the Galaxy A7 received over 10,000 orders, indicating strong market interest [3]. Product Features and Technology - The Galaxy A7 is built on the GEA global intelligent new energy architecture and features the latest technologies from Geely, including the Thunder AI Electric Hybrid 2.0 system and the Galaxy Flyme Auto intelligent cockpit [7][12]. - The vehicle boasts a thermal efficiency of up to 47.26% and a fuel consumption of 2.67L per 100km under CLTC conditions, with a comprehensive range of over 2,100 km [7][9]. Space and Comfort - The Galaxy A7 offers superior space with a length of 4,918mm and a wheelbase of 2,845mm, providing 950mm of rear legroom and 132mm of knee space [9]. - The interior includes advanced comfort features such as 10-layer cotton candy SPA seats and a 14-point massage system [9]. Driving and Safety Features - The driving dynamics of the Galaxy A7 are optimized through a combination of German road data and Geely's self-developed AI models, enhancing safety and comfort [10]. - The vehicle is equipped with advanced driver assistance systems, including 11 HD cameras and multiple radar systems, supporting features like highway navigation assistance and automatic parking [12].