Core Viewpoint - The article discusses the transformation and recovery of Dongfang Zhenxuan (东方甄选) after the departure of its prominent host Dong Yuhui, highlighting the company's strategic shift from a host-driven model to a product-driven approach, resulting in significant stock price recovery and business growth. Group 1: Company Performance - After the split with Dong Yuhui, Dongfang Zhenxuan's stock price dropped over 23% on the first trading day, losing approximately 3 billion HKD in market value, reaching a low of 8.92 HKD [2][4] - As of August 11, 2025, the stock price reached 29.38 HKD, with a market capitalization exceeding 30 billion HKD, marking a 190% increase from the year's low of 10.12 HKD and a 229% increase from the low following Dong Yuhui's departure [8][11] - The company's self-operated product GMV (Gross Merchandise Volume) share increased to 39%, with over 600 product varieties and a cold chain coverage rate of 92%, indicating deep supply chain integration [11][12] Group 2: Strategic Shifts - Dongfang Zhenxuan has shifted its focus from seeking a new host to strengthening its supply chain and self-operated products, completing a transition from a host-driven to a product-driven model [11][16] - The launch of a self-operated sanitary napkin product sold out within minutes, demonstrating the effectiveness of the company's supply chain strategy and consumer trust [12][14] - The company aims to create a "Sam's Club online" by establishing a membership economy, with over 250,000 paid members and a repurchase rate 2.7 times higher than regular users [17][18] Group 3: Financial Metrics - The net profit for the company after distributing 50% to Dong Yuhui was reported at 141.414 million RMB [4] - The gross margin for self-operated products increased from 10% in the second half of 2024 to 21% in the first half of 2025, while operating profit margin rose from 3% to 7% [17] - Dong Yuhui's new venture, Yuhui Tongxing, conducted 265 live broadcasts in 2025, achieving a total viewership of 3.15 billion, with average sales per broadcast significantly increasing [18]
董宇辉出走1年 东方甄选股价暴涨超200% 正在内蒙古“游山玩水”的俞敏洪 做对了什么？