2 1 Shi Ji Jing Ji Bao Dao·2025-08-11 05:49Core Viewpoint - The controversy surrounding Pop Mart's new flagship store in Thailand, which has been accused of copying Miniso's store design, has gained significant attention on social media [2][3]. Group 1: Company Developments - Pop Mart opened its largest global flagship store in Bangkok's ICONSIAM shopping center on August 8, covering an area of 760 square meters and inspired by Thai traditional culture [3]. - The store design incorporates local elements, reflecting Thailand's unique "water culture" and traditional architectural language [3]. - Pop Mart reported a revenue of 13.04 billion yuan for 2024, representing a year-on-year growth of 106.9%, with overseas revenue reaching 5.07 billion yuan, a staggering increase of 375% [4]. Group 2: Industry Context - Miniso had previously opened its TOPTOY brand store in Bangkok's Siam Center in October 2024, indicating its active presence in the Southeast Asian market [4]. - Miniso's blind box products contribute approximately 7% to its sales, with overall IP derivative products accounting for nearly 30% of total sales [4]. - The incident is not the first controversy for Pop Mart, as it faced criticism from a popular influencer regarding product authenticity, which has raised consumer trust issues [4].