双汇携旗下60余种速冻产品参展第十八届中国冷冻冷藏食品展

Core Viewpoint - The 18th China Frozen and Refrigerated Food Exhibition showcased Shuanghui's frozen product line, highlighting the company's commitment to innovation and product diversification in the food industry [1][2]. Group 1: Product Offerings - Shuanghui presented over 60 types of frozen products, including various categories such as sausages, hot pot ingredients, chicken products, steaks, bacon, and frozen dishes [1]. - The Taiwanese-style grilled sausage is a flagship product, with new variations like authentic meat sausage, juicy sausage, and classic crispy grilled sausage introduced to the market, featuring flavors such as original, black pepper, corn, spicy, and crayfish [1]. - The exhibition featured unique products like Berlinka breakfast meat rolls, premium steaks, value bacon, fried pork chops, flaxseed chicken patties, and hot dogs, showcasing Shuanghui's exploration in product innovation [1]. Group 2: Consumer Trends and Product Strategy - Convenience is a key focus, with Shuanghui's pork products available in various forms such as strips, cubes, slices, segments, and fillings to meet diverse consumer needs [2]. - The demand for high-quality, convenient meat products is growing, reflecting a trend towards diversification and personalization in the meat consumption market [2]. - Shuanghui aims to accelerate product structure transformation by integrating meat, eggs, dairy, vegetables, and grains, aligning with the strategy of providing complete meal solutions [2]. - The company is committed to fulfilling consumer desires for a better food experience, prioritizing product innovation and quality to offer safe, healthy, and delicious meat products [2].