荣耀副总裁李云鹏：AI手机不是无序叠加硬件，让用户付出额外成本

Core Viewpoint - The consensus in the industry is that smartphones without AI will be eliminated in the future, with IDC predicting that AI smartphone shipments in China will reach 118 million units by 2025, a year-on-year increase of 59.8%, capturing 40.7% of the overall market [1] Group 1: Market Trends - Major smartphone manufacturers in China have begun to heavily invest in AI smartphones since early last year, indicating a competitive market environment [1] - Honor has launched a customized large-screen AI smartphone, the Honor Play 70 Plus, featuring a physical AI button and a Snapdragon 6s processor, priced at 1,299 yuan, with discounts available [1] Group 2: Consumer Insights - The collaboration between Honor and JD.com to produce the customized phone is based on extensive user feedback and data analysis, highlighting the need for AI to enhance user experience across different demographics, including the elderly [3] - The design of the AI smartphone aims to simplify user interactions, making tasks like cleaning the phone or ordering food more convenient [3] Group 3: Industry Challenges - The smartphone market is currently facing a lack of innovation, with even leading brands like Apple struggling to provide meaningful user experiences despite hardware advancements [4] - The challenge for manufacturers is to understand consumer needs without unnecessarily increasing costs through excessive hardware features [4] - The integration of AI technology requires collaboration across the entire industry, as it involves complex issues related to user privacy and data management [5] Group 4: Future of AI in Smartphones - The successful application of AI in smartphones depends on the ability to balance user behavior insights with privacy protection, utilizing local processing power rather than relying solely on cloud computing [5] - The development of AI technology is seen as a long-term process that requires a comprehensive approach involving hardware, software, and user engagement to fully realize its potential [5]