Elon Musk's Tesla launches bid to supply electricity to British households

Core Insights - Tesla is preparing to enter the UK electricity market by applying for an electricity supply license from Ofgem, which could allow it to compete with major energy firms as early as next year [2][3] - The application was submitted by Tesla Energy Ventures and signed by Andrew Payne, who oversees the company's European energy operations [2] - Tesla already operates an electricity supplier in Texas, called Tesla Electric, which launched in 2022 and allows customers to optimize energy consumption and sell excess energy back to the grid [3] Sales Performance - Tesla's new car sales in the UK dropped nearly 60% to 987 units last month, down from 2,462 units a year ago [4] - In Germany, Tesla car sales fell to 1,110 units in July, representing a 55.1% decrease compared to the same month in 2024 [4] - These sales figures highlight the challenges Tesla faces, including stiff competition from Chinese EV manufacturers and reputational issues stemming from Elon Musk's controversial statements and political affiliations [5]