Core Viewpoint - BMW (China) Automotive Trade Co., Ltd. and Brilliance BMW Automotive Ltd. will recall over 230,000 vehicles due to safety hazards related to the starter generator connection and high-voltage system issues [1][4]. Recall Details - The recall primarily involves electric i-series models, including domestic i3, i5, and imported i4, i7, and iX models, with significant numbers from the ix3 and i3 production runs [4]. - The ix3 model, produced from May 2020 to December 2024, has a recall count of 106,000 units, while the i3 model, produced from March 2021 to January 2025, has 95,800 units recalled [4]. Previous Recalls - BMW has conducted multiple recalls this year, including 80 imported 5 Series and 16,813 domestic 5 Series vehicles in May, and 3,736 imported X3 M40i and X4 M40i vehicles in April due to software issues [5][9]. - In total, BMW has recalled motorcycles three times this year for various safety concerns [9]. Sales Performance - BMW's sales in China have been declining, with a 13.4% drop in 2024 to 714,500 units, and a 15.5% decrease in the first half of this year compared to the previous year [11]. - The company reported a total of 317,900 units sold in the first half of 2023, reflecting ongoing challenges in the Chinese market [11]. Financial Performance - In Q2 2025, BMW's group revenue decreased by 8.2% to €33.93 billion, with a significant drop in EBIT by 31.4% to €2.66 billion [14][15]. - The automotive segment's revenue also fell by 8.2% to €29.44 billion, indicating pressure on the company's financial performance [14]. Management Changes and Future Plans - Birgit Böhm-Wannenwetsch has been appointed as the new CEO of Brilliance BMW, marking a significant leadership change [16]. - BMW plans to invest in the Chinese market, with over 20 new models set to launch in 2026 and 2027, including the first new-generation model to be produced in Shenyang [16].
宝马召回超23万辆汽车 超90%为纯电动车型i系列