Guan Cha Zhe Wang·2025-08-11 08:17Core Viewpoint - Kuaishou is launching an independent "takeout" entry on its group buying page to capture a share of the takeout market, indicating a strategic move to enhance its local life services [1][3]. Group 1: New Features and User Experience - The new "takeout" feature is currently in a testing phase, with users experiencing frequent operational errors when trying to access it [1]. - Users can select "takeout" to place orders, which will redirect them to third-party mini-programs for delivery services [3]. Group 2: Strategic Partnerships - Kuaishou's foray into the takeout sector is not its first; it previously partnered with Meituan in December 2021 to create a seamless consumer experience through content marketing and online transactions [3]. - The partnership with Meituan was further upgraded in July 2022, expanding their collaboration to cover a broader range of cities and stores, focusing on enhancing user experience [3]. Group 3: Market Performance - Kuaishou's local life services have shown significant growth, with the number of users paying for takeout items increasing over threefold in Q2 of this year, highlighting the platform's potential to attract new customers [4]. - With 700 million monthly active users, Kuaishou is exploring extensive collaboration opportunities with takeout merchants and service providers [4].