Zhi Tong Cai Jing·2025-08-11 08:21Core Insights - Global smartphone shipments are projected to slightly decline to 288.9 million units in Q2 2025 due to moderate consumer demand, leading to suppressed market growth [1] - Samsung retains the top position in global shipments with 57.5 million units, a 7% year-on-year increase, primarily driven by the Galaxy A series targeting the mass market [1] - Apple ranks second with 44.8 million iPhone units shipped, experiencing a 2% decline, facing challenges from intense competition in China and inventory adjustments in the U.S. market [1] - Xiaomi holds the third position with 42.4 million units shipped, showing strong performance in Latin America and Africa [1] - Vivo ranks fourth with 26.4 million units, a 2% increase, particularly strong in the Indian market [1] - Transsion is fifth with 24.6 million units shipped, reflecting a 3% decline [1] Global Market Overview - In the worldwide smartphone vendor rankings for Q2 2025, Samsung leads with a 20% market share and a 7% annual growth, followed by Apple at 16% with a 2% decline, and Xiaomi at 15% with no growth [1] - Vivo and Transsion hold 9% market shares each, with Vivo growing by 2% and Transsion declining by 3% [1] Regional Insights Latin America - Samsung leads with a 32% market share and an 8% growth, followed by Xiaomi at 20% with an 8% growth [3] - Lenovo holds 15% with a 10% decline, while Honor shows significant growth at 8% with a 70% increase [3] Europe - Samsung has a 31% market share but a 10% decline, while Xiaomi grows by 11% to 23% [3] - Apple holds 21% with a 4% decline, and Lenovo and realme have 5% and 4% shares respectively [3] Mainland China - Huawei leads with an 18% market share and a 15% growth, followed closely by Vivo at 17% with a 10% decline [5] - OPPO and Xiaomi both have 16% and 15% shares respectively, with Xiaomi growing by 3% [5] India - Vivo dominates with a 21% market share and a 31% growth, followed by Samsung at 16% with a 2% growth [6] - OPPO and Xiaomi both hold 13% shares, with OPPO growing by 24% and Xiaomi declining by 25% [6] United States - Apple leads with a 49% market share but a 10% decline, while Samsung follows with 31% and a significant 38% growth [7] - Lenovo and Google hold 12% and 3% shares respectively, with Google growing by 11% [7] Brazil - Samsung leads with a 40% market share but a 3% decline, followed by Lenovo at 24% with an 8% decline [8] - Xiaomi holds 17% with no growth, while Apple has 5% with a 9% decline [8] Mexico - Samsung leads with a 23% market share but a 2% decline, followed by Xiaomi at 18% with a 13% decline [9] - Lenovo and OPPO have 12% and 10% shares respectively, with OPPO declining by 14% [9]