健颐新疆发布会：以“老火水”探索大健康产业新路径

Core Insights - The event focused on the integration of the "Old Fire Water" product with a healthy lifestyle, aiming to explore innovative practices in health services and community economy [1][3] - The company emphasizes a model of collaborative development between health management and daily life, promoting the concept of "comfortable living" [3][11] Product Development - "Old Fire Water" is highlighted as a key product, utilizing a unique preparation process that enhances flavor and nutritional absorption through slow cooking techniques [3][5] - The product is inspired by traditional Chinese medicine principles, aiming to improve family health through better cooking methods [3][11] Business Model - The company introduced a "Community Health Experience Center" model, providing comprehensive support for entrepreneurs, including site evaluation and operational training [5][9] - The model is designed to be asset-light and high-repurchase, with low-cost trial packages to encourage user engagement [5][9] Expansion Plans - The company announced a three-year plan to establish 10,000 community experience centers across the country, targeting 3 million families [9][15] - The plan includes a diverse product matrix and aims to create a distributed health service network [9][15] Localized Health Services - The company is exploring localized service paths that adapt to regional characteristics and needs, particularly in Xinjiang [11][16] - Collaborations with local agricultural cooperatives are underway to promote health-compliant farming practices [11][16] Innovation in Health Services - The company is committed to systematic innovation in the health industry, focusing on product development, community service networks, and user health habit cultivation [15][16] - The goal is to make healthy lifestyles accessible and integrated into daily routines [15][16]