Zhong Guo Min Hang Wang·2025-08-11 08:49Core Points - China Eastern Airlines celebrated the 22nd anniversary of its "Eastern Miles" loyalty program on August 8, 2023, with a special themed flight MU2151 from Xi'an to Hongqiao [1] - The "Eastern Miles" program is designed to create greater value for members, allowing them to earn points when flying with China Eastern and its partner airlines, which can be redeemed for rewards [3] Group 1 - The anniversary celebration included a series of promotional activities under the theme "Traveling Together for 22 Years," such as a Weibo retweet lottery and member benefit upgrades [3] - From August 1 to August 8, over 200,000 members participated in the Weibo retweet lottery, generating more than 2.5 million views on the related topic [3] - The program also introduced a consumption discount for members during the anniversary month, featuring two phases: "Tier Upgrade Discount" and "Double Mileage Points" to help members efficiently elevate their membership status [3] Group 2 - Members flying on the anniversary-themed flight could receive a commemorative gift at Hongqiao Airport [4]