Weichai Power(SZ:000338) Zhong Guo Jing Ji Wang·2025-08-11 08:51Core Insights - The Hongguang MINIEV has achieved over 1.7 million users since its launch in July 2020, establishing itself as a leader in the micro electric vehicle market in China [3][5] - The vehicle's success is attributed to its innovative product offerings and strong market demand, particularly in rural areas, supported by government policies promoting electric vehicles [3][5] - The brand has engaged in extensive user co-creation initiatives, gathering over 50,000 user feedback entries, which has contributed to its continuous sales growth [7] Product Development - The Hongguang MINIEV has undergone multiple iterations, including the classic version, the fashionable Macaron version, and the personalized GAMEBOY and convertible versions, catering to diverse user needs [5] - The third-generation model enhances user experience with four key advantages: space, fashion, comfort, and safety, marking a new era for commuting vehicles [5] - The vehicle boasts 1,986 patents and has received three national science and technology awards, highlighting its technological innovation [5] Market Performance - The Hongguang MINIEV has consistently led the micro electric vehicle market, with one in every two small electric vehicles sold being a Hongguang MINIEV [7] - Over five years, the vehicle's users have collectively driven over 40.5 billion kilometers, equivalent to 1.01 million laps around the Earth, resulting in a reduction of over 7.99 million tons of carbon emissions [7]