消费场景上“新招”引“客流” 从“打卡游”向“深度游”夏日夜经济持续火热

Group 1 - The summer night music events in the Yangtze River Delta have significantly boosted the night economy, attracting large crowds and creating vibrant atmospheres [2][7] - In Shaoxing, a lakeside music concert has drawn over 80,000 attendees, featuring a main stage made of LED lights and a music fountain [3] - The region is shifting from "check-in tourism" to "in-depth tourism," enhancing the overall visitor experience through diverse night-time activities [8][10] Group 2 - In Shaoxing's Keqiao Ancient Town, visitor numbers have increased by 15% compared to the same period in 2024, with merchants seeing a 13% rise in revenue [11] - In Wuzhen, daily visitor numbers have exceeded 20,000, with a peak of around 40,000, marking a year-on-year growth of over 10%, and foreign visitors increasing by nearly 20% [12] - In Huai'an, the introduction of night-time events like fireworks and immersive experiences has led to a 55% year-on-year increase in revenue for commercial complexes [16]