Workflow
东鹏饮料跻身Brand Finance全球软饮料品牌前十,品牌价值30.8亿美元

Group 1 - BrandFinance's report ranks Eastroc (东鹏饮料) among the top ten global non-alcoholic beverage brands for the first time, with a brand value of $3.1 billion, highlighting the strength of Chinese beverage brands on the international stage [1][2] - The report indicates that Chinese brands are increasingly important in the global food and beverage market due to rapid growth and strong leadership across categories [3] - Eastroc has significantly increased its market share in the domestic functional beverage sector and is accelerating its expansion into Southeast Asia [3] Group 2 - Eastroc's product portfolio includes high-quality offerings such as Eastroc Energy Drink, Eastroc Hydration, Eastroc Coffee, and various tea products, catering to diverse consumer needs [3] - The company has exported products to 25 countries and regions, leveraging international events like the Asian Games and World Cup to enhance brand visibility [3] - In 2024, Eastroc's revenue is projected to reach 15.8 billion yuan, reflecting a year-on-year growth of over 40%, demonstrating strong brand resilience and high-quality growth [3]