“金企工程”助力西安文旅入境消费升级交流活动在西安顺利举办

Core Viewpoint - The "Golden Enterprise Project" aims to enhance inbound consumption in Xi'an by integrating digital technology with cultural tourism, focusing on financial education for small and micro enterprises, and optimizing cross-border payment capabilities [1][12]. Group 1: Event Overview - The event was organized by the China Financial Education Development Foundation and Visa, with support from various financial and data industry associations [3]. - Experts from Xi'an, industry associations, financial institutions, and small and micro enterprises participated in the event [3]. Group 2: AI and Cultural Tourism - The General Manager of Chuangmao Group in Xi'an presented on how AI can empower new experiences in cultural tourism consumption, emphasizing its role in enhancing visitor experiences and reducing costs [5]. - The presentation highlighted a core logic of "technology output—service implementation—challenge response—future innovation" [5]. Group 3: Globalization of Cultural Tourism - The General Manager of Yinuo Jinqi Cross-border Logistics Management Co., Ltd. discussed the role of logistics in supporting the globalization of cultural tourism consumption, noting trends towards diversified products, high-end services, and convenient payments [8]. - A dual strategy of "green logistics + cultural export" was proposed to activate innovation in the cultural tourism sector [8]. Group 4: Payment Facilitation - A representative from Visa focused on optimizing the foreign card acceptance system to enhance payment convenience for inbound tourists, aiming to attract more foreign visitors and expand domestic demand [10]. - The discussion included practical experiences and innovative directions for improving international business for cultural tourism enterprises [10]. Group 5: Xi'an's Strategic Position - Xi'an is positioned as a key node in the "Belt and Road" initiative and has implemented four major actions to boost consumption, enhancing international payment convenience and digital services [12]. - The "Golden Enterprise Project" aims to elevate cultural tourism consumption capabilities through digital infrastructure, cross-border ecosystem reconstruction, and smart logistics collaboration [12].