Core Viewpoint - The enthusiasm of internet celebrities to explore concert opportunities remains undeterred despite recent failures, indicating a persistent interest in expanding their business ventures amidst industry challenges [1][6][20] Group 1: Concert Failures and Reactions - Recent concert failures of internet celebrities like Wang Zai Xiao Qiao and He Qiu Shi have not deterred other event organizers from seeking collaborations, highlighting a continued demand for such events [1][5] - Wang Zai Xiao Qiao faced legal issues from fans over alleged misleading statements regarding concert attendance, reflecting the potential for public relations crises in this space [1][5] - He Qiu Shi's concert faced backlash due to issues like plagiarism and poor performance quality, yet he managed to mitigate some fallout through direct engagement with fans [5][14] Group 2: Industry Challenges and Motivations - The industry is experiencing a decline in revenue and fan support, pushing even top internet celebrities to seek new revenue streams through concerts [6][15][20] - Many internet celebrities are in a state of urgency, feeling the need to capitalize on current opportunities before they diminish, leading to a surge in concert planning despite risks [7][19] - The emergence of new companies focused on organizing concerts for internet celebrities indicates a growing market, albeit with varying levels of professionalism [7][14] Group 3: Pricing and Revenue Models - Concert revenue primarily comes from performance fees and ticket sales, with internet celebrities often receiving a small percentage of total earnings, which can lead to dissatisfaction if ticket prices are set too high [11][14] - Pricing strategies vary, with some concerts adopting tiered pricing models to maximize revenue while attempting to keep fans engaged [11][14] - The perception of high ticket prices can lead to backlash from casual fans, while dedicated fans may still support their favorite celebrities despite costs [11][14] Group 4: Future Directions for Internet Celebrities - Internet celebrities are exploring various avenues to maintain relevance, including creating secondary accounts to engage with fans and diversify income sources [20][22] - The trend of group collaborations among internet celebrities for events and promotions is becoming more common as they seek to leverage collective popularity [22][24] - The industry is witnessing a shift where traditional advertising and sponsorship opportunities are declining, prompting internet celebrities to adapt their strategies to remain competitive [19][20]
没有什么能够阻挡，网红对演唱会的向往
3 6 Ke·2025-08-11 10:17