Zhong Guo Jing Ying Bao·2025-08-11 10:29Core Viewpoint - The collaboration between Haier Group and Changan Automobile marks a significant shift in the integration of the consumer electronics and automotive industries, focusing on strategic cooperation in areas such as new energy, supply chain, and health [3][5]. Group 1: Strategic Collaboration - Haier and Changan signed a strategic cooperation agreement to leverage their industrial strengths for comprehensive collaboration in multiple cutting-edge fields [3][4]. - The partnership aims to build a "car-home ecosystem," explore digital transformation solutions, share global industrial networks, and co-create new brand marketing models [5][6]. Group 2: Market Context and Drivers - The global home appliance market is nearing saturation, prompting Haier to seek new growth avenues beyond traditional boundaries [6]. - The demand for smart vehicles as "mobile living spaces" that seamlessly connect with home environments is becoming a necessity for consumers [6][7]. Group 3: Technological Integration and Ecosystem Development - Haier is focusing on creating a unified platform for car-home connectivity, which includes developing in-car appliances and establishing a cold chain ecosystem [5][7]. - The company has invested over 15 billion yuan to build its car-home ecosystem, collaborating with leading automotive firms to enhance digital transformation across the industry [7][8]. Group 4: Competitive Advantages - Haier's advantages in building the car-home ecosystem include platform development, global R&D layout, and ecosystem integration capabilities [6][8]. - The company aims to transition from selling products to offering integrated scenarios, enhancing user experience through data-driven interactions [6][9]. Group 5: Future Outlook - The ultimate goal of the car-home ecosystem is to achieve differentiated service offerings based on unified technical standards, avoiding fragmentation in user experience [8][9]. - Haier's strategy positions it as a key player in the car-home integration space, with potential to become a leading global brand in seamless "human-car-home" experiences [9].