Wondershare(SZ:300624) 2 1 Shi Ji Jing Ji Bao Dao·2025-08-11 10:33Core Viewpoint - Wankey Technology, known as the "Chinese version of Adobe," plans to list H-shares in Hong Kong to advance its globalization strategy, despite reporting a net loss of 163 million yuan in 2024 with a high gross margin of 93.22% [1][4][5]. Financial Performance - In 2024, Wankey Technology's revenue is projected to be 1.44 billion yuan, a decline of over 2% from 2023's 1.481 billion yuan, with a quarterly revenue increase of approximately 8.1% in Q4 [3]. - The video creative segment remains the core business, generating 961 million yuan in revenue, accounting for nearly 70% of total revenue, with a slight year-on-year growth of 0.06% [3]. - The company reported a net loss of 163 million yuan in 2024, with a net profit margin of -10.93%, and a further loss of 33 million yuan in Q1 2025, indicating ongoing financial challenges [4]. Gross Margin and Profitability - Wankey Technology's gross margin for 2024 stands at 93.22%, although it has decreased slightly due to competitive pricing pressures and rising AI server costs [5]. - The disparity between high gross margins and low net profits is attributed to significant increases in operating expenses [6]. Expense Analysis - In 2024, sales expenses rose by 17.42% to 849 million yuan, driven by intensified market competition and increased traffic costs, while R&D expenses reached 442 million yuan, reflecting a commitment to innovation [7]. - The company's total operating expenses in Q1 2025 amounted to 387 million yuan, with a period expense ratio of 101.94%, indicating a substantial increase in costs [7]. Competitive Advantages - Wankey Technology's core competitive advantages include strong technical innovation capabilities, a diverse product matrix, and an expanding global presence [9]. - The company has invested heavily in AI technology, launching the "Tianmu" multimedia model and integrating external models, which enhances product functionality and user experience [9]. - The product matrix encompasses various creative software solutions, allowing for cross-promotion and increased user loyalty [10]. Globalization Strategy - The company's overseas revenue accounted for 35.1% of total revenue in 2024, with a significant increase in Q1 2025, indicating a successful global expansion strategy [11]. Market Opportunities and Challenges - Wankey Technology's AI applications generated 67 million yuan in revenue in 2024, reflecting rapid growth, while subscription models and user retention strategies contribute to sustainable profitability [12]. - The company faces challenges from intense competition with global giants like Adobe and Canva, necessitating continuous differentiation to maintain its market position [13].