Huangshanghuang(SZ:002695) Xin Lang Cai Jing·2025-08-11 10:30Core Viewpoint - The company reported a decline in revenue for the first half of 2025, but achieved significant growth in net profit due to cost control and expense optimization strategies [1][2]. Group 1: Financial Performance - In H1 2025, the company achieved revenue of 984 million yuan, a year-over-year decrease of 7.19%, while net profit attributable to shareholders was 77 million yuan, an increase of 26.90% [1]. - The company’s gross profit margin was 31.96%, a decrease of 0.47 percentage points year-over-year, with the gross margin for the sauce and marinated meat products business at 38.61%, an increase of 2.23 percentage points [2]. - The company’s net profit margin was 7.82%, an increase of 2.10 percentage points year-over-year [2]. Group 2: Operational Challenges - The decline in revenue was primarily due to weak consumer scenarios leading to pressure on same-store sales, with a continuous reduction in the number of stores [1]. - As of June 30, 2025, the company had 2,898 specialty stores, a decrease of 762 direct stores and 715 franchise stores compared to the beginning of the year [1]. Group 3: Strategic Initiatives - The company launched a digital marketing platform in May 2025 to enhance terminal empowerment and optimize store operations through upgraded standards [1]. - Marketing efforts included sponsorship of high-speed rail and music festivals to reach younger consumers, resulting in over 200 million online and offline exposures [3]. - The company focused on product innovation by eliminating inefficient SKUs and concentrating on the hand-pulled sauce duck, which accounted for 22% of sales by the end of the reporting period [3]. Group 4: Future Outlook - The company aims to optimize store structure and deepen its "1+N" online and offline business model while actively seeking quality acquisition targets for long-term growth [3]. - Revenue projections for 2025-2027 are 1.959 billion, 2.206 billion, and 2.407 billion yuan, with respective year-over-year growth rates of 13%, 13%, and 9% [3].