排名前十，东鹏饮料荣登BrandFinance“2025全球软饮料品牌价值50强”

Core Insights - Brand Finance's evaluation system includes Brand Strength Index (BSI), financial performance, and market competitiveness, highlighting the importance of brand value in the global beverage market [2] - Chinese brands are increasingly significant in the global food and beverage market due to rapid growth, cross-category leadership, and robust development strategies [2] - Dongpeng Beverage has significantly increased its market share in the domestic functional beverage sector and is accelerating its expansion into Southeast Asia [2] Company Overview - Dongpeng Beverage, originating from energy drinks, aims to provide high-quality beverages under its brand vision of empowering hardworking individuals [2] - The company boasts a billion-level energy drink brand, Dongpeng Special Drink, along with other products like Dongpeng Water [2] - Dongpeng is advancing its internationalization strategy, exporting products to 25 countries and regions, and leveraging major international events to showcase its brand [2] Market Position - Dongpeng Beverage is recognized as a trusted choice among consumers, representing a strong Chinese brand with excellent functional and emotional value [2] - The company maintains a steady growth trajectory, projecting a total revenue of 15.8 billion yuan for the year 2024 [2] - The importance of brand value is increasingly emphasized alongside China's economic development and consumer upgrade trends [2] Future Outlook - Dongpeng Beverage plans to continue focusing on innovation and quality, aiming to become a leading multi-category beverage group in China [2]