重拳出击，广东多部门持续合力整治医美乱象

Core Viewpoint - The medical beauty industry is experiencing rapid growth but is also facing significant challenges such as false advertising, illegal practices, and unlicensed medical procedures, leading to a transition from chaotic expansion to regulated development [1] Group 1: Industry Challenges - The medical beauty sector has been highlighted for issues like misleading practices by legitimate institutions, illegal injections, and the use of unlicensed products, with platforms like Xiaohongshu facilitating these violations [1] - Previous media coverage, including the 315 Gala, has repeatedly pointed out the problems within the medical beauty industry, emphasizing the need for safety and compliance [1] Group 2: Regulatory Measures - Guangdong province is implementing a multi-departmental approach to address these issues, focusing on both policy development and enforcement to protect public health and safety [2] - New regulations have been introduced, such as the prohibition of non-medically necessary cosmetic procedures for minors and the requirement for public institutions to sell medical supplies at zero markup [2][3] - A comprehensive regulatory network has been established, with measures like the dual-review system for injectable medical devices and the creation of a blacklist for non-compliant institutions [3][4] Group 3: Enforcement Actions - Local governments are conducting joint enforcement actions to ensure compliance with regulations, transforming regulatory frameworks into practical outcomes [5] - Initiatives like the "Clean Medical 2025" campaign in Shunde District focus on thorough inspections of medical beauty institutions, ensuring adherence to operational standards [5][6] - The establishment of a 24-hour emergency response system for complications arising from illegal injections aims to enhance public safety and improve overall service quality [6] Group 4: Future Outlook - The ongoing transformation in the medical beauty industry in Guangdong is marked by enhanced regulatory measures and enforcement actions, addressing public concerns about safety [6] - As the collaborative regulatory framework continues to evolve, the medical beauty market in Guangdong is expected to become more orderly and compliant, providing a solid foundation for consumer trust [6]