Group 1 - The core viewpoint of the articles revolves around the high-end market positioning of Baiguoyuan, emphasizing that the company will not lower its prices or quality to cater to lower-end consumers, despite facing criticism for high prices and quality issues [1][2] - Baiguoyuan's chairman, Yu Huiyong, stated that the company aims to educate consumers rather than simply meet their demands, indicating a strategy focused on high-quality products for affluent consumers [1][2] - The company has faced significant consumer complaints regarding food safety, with 1,769 complaints reported on the national consumer complaint platform and 3,091 on the Black Cat complaint platform, highlighting issues with quality control [2] Group 2 - Baiguoyuan's financial performance has deteriorated, with a revenue decline and its first-ever net profit loss in 2024, alongside a reduction of nearly 1,000 stores, suggesting that the market is not responding positively to its high-price strategy [2] - The articles suggest that Baiguoyuan's high pricing must be matched with high-quality products and services; otherwise, the company risks losing consumer trust and market share [2][3] - The relationship between companies and consumers is described as interdependent, where companies must respect market dynamics and understand consumer needs to maintain a competitive edge [3]
长城快评丨“教育消费者”?百果园哪来的底气
Sou Hu Cai Jing·2025-08-11 10:53