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百果园董事长豪言“教育消费者”,反遭市场“教育”:公司股价一度大跌7%!上市次年由盈转亏,净利润跌超200%
Sou Hu Cai Jing·2025-08-11 11:48

Core Viewpoint - The chairman of Baiguoyuan, Yu Huiyong, responded to criticisms regarding high fruit prices, stating that the company will not cater to consumers and has been focused on educating them over the years [1][2]. Summary by Sections Company Performance - Baiguoyuan's stock price fell significantly after the chairman's comments, dropping over 7% on August 11, closing at HKD 1.74, with a market capitalization of HKD 2.678 billion, a 72% decrease from its historical high at the beginning of 2023 [2]. - The company's net profit growth has slowed, with a year-on-year increase of only 11.88% in 2023, compared to 369.49% in 2021 and 40.35% in 2022 [2]. Market Position and Challenges - In 2024, Baiguoyuan reported a net profit loss of CNY 386 million, a year-on-year decline of 206.7% [3]. - The number of franchise stores decreased for the first time in five years, from 6,081 in 2023 to 5,116, a reduction of 965 stores, indicating a significant slowdown in expansion [3]. Strategic Direction - Initially, during the IPO in January 2023, the chairman promised to lower costs and provide high-quality, affordable products, aiming to expand Baiguoyuan nationwide and globally [4]. - The current focus on "educating consumers" contrasts sharply with the original commitment to provide "delicious and affordable" products, highlighting issues with cost control and price acceptance in the market [4]. - To regain market confidence, Baiguoyuan needs to return to its core principles of cost reduction and optimizing customer experience, balancing product value with pricing [4].