月流水5亿，出海排名第二，这个“版号在手”的超级爆款要来了？

Core Insights - The game "Kingshot" by DianDian Interactive has become a significant success in the mobile gaming market, achieving a record revenue of $53 million in July 2025, contributing to an estimated total revenue exceeding $200 million since its launch [1][4][5]. Revenue Performance - "Kingshot" generated $53 million in revenue in July 2025, ranking it among the top mobile games globally [2][4]. - The game has surpassed $200 million in cumulative revenue, approximately 1.5 billion RMB, within just five months of its launch [4][5]. Market Position - "Kingshot" and "Whiteout Survival" (another title by DianDian Interactive) dominated the July 2025 overseas mobile game revenue rankings, taking the first and second positions respectively [4][11]. - In Japan, "Kingshot" achieved over 10 times growth in downloads and revenue from March to June 2025, with downloads reaching 550,000 and revenue exceeding $3.5 million by June [6][9]. User Demographics - The user demographic for "Kingshot" shows a male-to-female ratio of 7:3, with the majority of users aged between 35 to 44 years [15][16]. - "Whiteout Survival" has a slightly different demographic with a male-to-female ratio of 6:4, indicating varied user engagement between the two titles [16]. Marketing Strategy - Paid advertising contributed nearly 80% of "Kingshot's" downloads in Japan, with significant investments in platforms like YouTube and Instagram [12][13]. - The advertising expenditure for "Kingshot" accounted for approximately 40% of the total spend in Japan, while "Whiteout Survival" made up about 60% [12].