恒隆商场不再分“高端”和“次高端”

Core Insights - The luxury retail market in China is experiencing a shift, with companies like Hang Lung Properties adapting their strategies to focus on consumer habits and preferences rather than solely on luxury branding [2][3][5] - Hang Lung Properties has decided to eliminate the classification of its shopping malls into "high-end" and "sub-high-end," indicating a broader approach to attract diverse consumer segments [3][23] Financial Performance - Hang Lung's mid-year performance for 2025 shows that seven out of ten shopping malls in mainland China reported stable or increasing revenues, a significant improvement compared to previous periods [4][5] - The total revenue for Hang Lung's mainland shopping malls reached 2.412 billion RMB, remaining stable year-on-year, contrasting with a 3% decline in the previous year [4][5] Consumer Behavior - There is a noticeable shift in consumer behavior towards more cautious and rational high-end spending, with an increasing demand for experiential and immersive shopping experiences [3][5] - The company’s strategy of "customer-centric" planning aims to align mall brand combinations and service offerings with evolving consumer preferences [3][5] Market Trends - The number of active luxury brands in the market has decreased, with significant reductions in new store openings and renovations, indicating a cautious approach from retailers [23] - Despite challenges, some new consumer brands like Pop Mart and Lao Pu Gold are showing remarkable growth, with Lao Pu Gold expecting a revenue increase of approximately 240% to 252% in the first half of 2025 [19][21] Competitive Landscape - Hang Lung and Swire Properties are both focusing on enhancing their brand mix and creating immersive experiences to attract high-net-worth individuals and younger affluent consumers [78][79] - The competition is intensifying as high-end malls are also targeting a broader audience, including middle-class consumers, by introducing more affordable dining and fashion options [78][79]