Group 1 - MINISO is reportedly soliciting blog posts at a price of 300 yuan per article, focusing on topics related to its brand and operations, indicating a new wave of competition in the trendy toy market [1] - The controversy began after POP MART opened its largest global flagship store in Bangkok, which some observers claim resembles MINISO's MINISO LAND store in Shanghai, suggesting potential design plagiarism [1] - Both companies emphasize the importance of offline retail, with MINISO's president previously investing 6.27 billion yuan in Yonghui Supermarket, highlighting the significance of quality retail in building a new commercial civilization in China [1] Group 2 - MINISO adopts a direct sales model in countries with large populations and growth potential, such as the United States and India, while using an agency model in other regions, primarily partnering with well-known local retail companies [2] - The topic of POP MART's Thai store allegedly resembling MINISO gained significant attention on social media, indicating public interest in the competitive dynamics between the two brands [3] Group 3 - POP MART's founder, Wang Ning, personally oversees store decorations and has mentioned the slow but steady approach of opening stores, with an estimated 200 overseas locations by the end of the year, all managed by local teams [4] - The flagship store in Thailand spans over 760 square meters, showcasing local cultural elements and vibrant design, while MINISO LAND covers nearly 2000 square meters, featuring immersive experiences and interactive elements [4] - Experts emphasize the importance of store design and location in enhancing brand competitiveness, noting that a well-crafted shopping environment can significantly impact consumer perception and long-term brand value [4]
潮玩场景“商战”？泡泡玛特泰国新店被指“撞脸”名创优品