消费者直呼上头，盒马入局“白人中药”赛道

Core Insights - The "Western Herbal Shots" market is emerging as a new stage for Chinese companies, with wellness shots gaining popularity in Western markets and being embraced by health-conscious consumers in China [1][10] - Hema's launch of the turmeric ginger lemon juice reflects its strategy to expand its HPP (High Pressure Processing) product line and tap into the "food and medicine homology" market [3][10] Group 1: Product Launch and Market Trends - Hema has introduced a turmeric ginger lemon juice as part of its new HPP shot series, which has quickly become the highest repurchased refrigerated drink within a month of its launch [1][3] - The drink utilizes fresh ingredients and HPP technology to preserve nutritional content and flavor, appealing to consumers with its unique taste [3][4] - The price of HPP juices has decreased over time, making them more accessible to the retail market, moving away from being a niche luxury product [4][6] Group 2: Consumer Preferences and Sales Growth - The popularity of the turmeric ginger lemon juice is linked to the growing trend of "food and medicine homology," which emphasizes the health benefits of food ingredients [3][7] - Hema's other HPP products, such as red heart apple juice and various cold-brew teas, have also seen significant sales growth, indicating a successful expansion of its HPP product line [6][9] - The market for "food and medicine homology" beverages is projected to grow significantly, with a reported market size of 4.5 billion yuan in 2023, expected to exceed 10 billion yuan by 2028 [9][10]