Zhi Tong Cai Jing·2025-08-11 13:08Core Insights - The USPS has intensified its crackdown on illegal e-cigarette distributors, significantly impacting the multi-billion dollar illegal e-cigarette industry that has been eroding market share from traditional tobacco giants [1] - The USPS has revoked the mailing privileges of Demand Vape, a major e-cigarette distributor, due to evidence of shipping unapproved e-cigarette products, which violates local flavoring bans [1][2] - Major tobacco companies like Altria and British American Tobacco stand to benefit from the USPS's actions against illegal e-cigarettes, as they have been competing for market share against these products [1] Regulatory Environment - As of now, the FDA has only approved 39 e-cigarette products for sale, while enforcement has been weak, allowing unauthorized products to proliferate [2] - The USPS is restricted from mailing e-cigarettes in most cases, only allowing shipments from companies with "mailing exceptions" that comply with all relevant regulations [2] Logistics Challenges - Major logistics companies like FedEx have completely refused to accept e-cigarette shipments, while DHL only accepts pre-approved commercial shipments [3] - The USPS has provided a list of compliant e-cigarette companies to the New York City legal department for verification, further constricting logistics channels for illegal e-cigarette distributors [3] Industry Impact - The illegal e-cigarette market in the U.S. was estimated to be around £6 billion (approximately $8.5 billion) last year, but it is facing unprecedented pressure due to increased tariffs, enhanced port inspections, and FDA crackdowns [4] - The latest USPS measures are expected to exacerbate supply shortages in physical stores, as noted by industry representatives [7] - Demand Vape, as one of the largest e-cigarette distributors in the U.S., services around 5,000 retailers across 49 states, indicating the scale of potential disruption from regulatory actions [7]