东呈集团程新华新书首发 专家论道穿越周期的智慧火花

Core Insights - The 19th China Brand Festival was held in Shenzhen, where industry leaders discussed the future of brand development in the new era [1][2] - Cheng Xinhua, Chairman and CEO of Dongcheng Group, released a new book titled "The Power to Cross Cycles," emphasizing the importance of high cost-performance in the hotel industry [2][4] - The book launch was accompanied by a forum focusing on breaking through industry cycles, featuring discussions on strategies for the hotel sector [5][7] Company Overview - Dongcheng Group has achieved a "tenfold growth in five years," ranking among the top five hotel groups in China and the top fourteen globally [2][13] - The company has maintained a long-term commitment to high cost-performance and has adapted its strategies to embrace digital technology and younger demographics [7][13] - Dongcheng's future vision is likened to a forest, emphasizing sustainable growth rather than short-term gains [7] Industry Trends - The hotel industry is facing challenges due to economic slowdowns and shifting consumer trends, necessitating enhanced risk resilience among industry players [5][9] - Experts at the forum highlighted the need for differentiation and innovation in the hotel sector to overcome existing bottlenecks [9][11] - The importance of leveraging AI and data analytics for operational efficiency and customer engagement was emphasized by various industry leaders [11][13] Recognition and Achievements - Dongcheng Group was recognized in the "Top Brand 2025 China Brand 500 Strong" list, with a brand value of 10.466 billion [13]