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砍掉年销低于300万元经销商,娃哈哈:正常优化
2 1 Shi Ji Jing Ji Bao Dao·2025-08-11 13:43

Core Insights - Wahaha has eliminated distributors with annual sales below 3 million, leading to disputes over payments as some have been integrated into larger distributors [1] - The company claims that the changes in its distributor system are part of a normal dynamic optimization based on market strategy and cooperation willingness, rather than targeting specific scale customers [1] Group 1: Leadership Changes - Zong Fuli officially took over 29.40% of Wahaha Group's shares and became the chairperson of the company in August 2024 [2] - Zong Fuli is described as a workaholic and strong leader, implementing a series of aggressive reform measures since her takeover [2] Group 2: Distributor and Management Reforms - The distributor contracts have been transferred to Hongsheng Beverage, controlled by Zong Fuli, with adjustments in partnerships for various regions including Tibet and Qinghai [2] - A significant restructuring of the core management team has occurred, with many departments merged or eliminated, and employee contracts transferred to Hongsheng Beverage [2] - Wahaha views the complaints arising from the transfer of employee contracts as a "short-term pain" associated with internal compliance reforms [2]