Core Viewpoint - The founder of Baiguoyuan, Yu Huiyong, has sparked significant online backlash with his comments about consumer education and the company's pricing strategy, failing to address why Baiguoyuan's fruit prices are perceived as high [1][2]. Group 1: Pricing Strategy and Market Position - Baiguoyuan has positioned itself as a high-end fruit retailer, becoming the largest in China, but faces criticism for its consistently high prices, leading to consumer complaints about affordability [1][2]. - The brand's premium pricing strategy relies on perceived quality and service, but consumer acceptance of this premium is contingent on tangible differences in product quality and shopping experience [2][4]. Group 2: Consumer Sentiment and Brand Perception - Consumer sensitivity to pricing is heightened in the current market, and any perception of being "educated" by the brand can lead to a decline in brand trust and purchasing decisions [3][5]. - The retail industry must prioritize consumer needs and experiences, as negative sentiments can quickly translate into distrust towards both the brand and its pricing [3][4]. Group 3: Market Dynamics and Competition - The fruit retail market is characterized by high competition, low market concentration, and significant product loss rates, making it a challenging business environment despite the constant demand for fruit [3][4]. - Baiguoyuan's ability to justify its pricing hinges on effective management of pricing structures, quality standards, supply chain efficiency, and customer service, rather than solely relying on consumer education [4][5].
【西街观察】百果园“教育消费者”,不妨听市场怎么说
Bei Jing Shang Bao·2025-08-11 13:55