二八酱奶茶爆火，七鲜美食MALL成哈尔滨网红新地标丨创新消费力

Core Insights - JD.com has launched the innovative "Qixian Meishi MALL," a 2,300 square meter food complex that attracts over 20,000 daily visitors, comparable to larger shopping centers [1] - The MALL features 30 dining brands, including traditional Chinese brands and trendy snacks, and aims to enhance the restaurant industry's supply chain efficiency [1][12] - JD.com emphasizes a "quality dine-in + quality takeout" model, ensuring high standards through live kitchen broadcasts and a dual evaluation system for both dine-in and delivery services [2][4] Company Developments - The MALL has successfully transformed brands like Coffee Bear and Leshou Yufang from B2B suppliers to consumer-facing retail brands, achieving significant sales growth [5][6] - Coffee Bear has reached an average daily sales of 300 cups, with monthly sales exceeding twice that of leading coffee chains [5] - Leshou Yufang has seen a sales increase of 2-3 times since opening, selling 1,800 ducks in a week, which is equivalent to a month's sales at other locations [6][7] Industry Trends - The MALL has become a new landmark in Harbin, driving innovation among participating brands, such as the launch of the popular "Erba Sauce Milk Tea" by Liu Biju [7] - Brands are adapting to consumer preferences by optimizing their offerings and reducing operational costs, with some reducing their store sizes and menu prices significantly [8][9] - The collaboration with JD.com allows brands to leverage advanced supply chain solutions, reducing initial investment costs from 3 million to 200,000 yuan [11][12] Supply Chain Strategy - JD.com focuses on enhancing supply chain efficiency, which is a core advantage of the company, by providing logistical support and reducing costs for restaurant partners [13][14] - The MALL's model aims to create a win-win situation for merchants, consumers, and delivery personnel by optimizing the supply chain and improving service quality [12][14] - The integration of digital technology in the supply chain is expected to enhance food preparation and delivery efficiency, contributing to the overall success of the MALL [14]