砍掉年销低于300万元经销商 娃哈哈:正常优化
2 1 Shi Ji Jing Ji Bao Dao·2025-08-11 14:41

Group 1 - The core viewpoint of the news is that Wahaha Group is undergoing significant changes in its distribution network, including the elimination of distributors with annual sales below 3 million, which has led to disputes over payments [1] - Wahaha Group has stated that the number of new distributors added this year far exceeds the number of those eliminated, indicating that the changes in the distributor system are part of a normal dynamic optimization based on market strategy and cooperation willingness, rather than targeting specific scale customers [1] Group 2 - After taking over 29.40% of shares in Wahaha Group and becoming the chairperson, Zong Fuli has implemented a series of aggressive reform measures, including transferring distributor contracts to Hongsheng Beverage, a company under her control [2] - The notification regarding the signing of the 2025 annual joint sales agreement indicates that distributors in Tibet and Qinghai will now cooperate with Lhasa Hongsheng Sales Company, while distributors in 12 other markets will work with Hangzhou Hongsheng Sales Company [2] - Zong Fuli's reform measures also include a significant overhaul of the core management team, merging or eliminating several departments, and transferring employee contracts to Hongsheng Beverage, which the company views as a "short-term pain" resulting from internal compliance reforms [2]

砍掉年销低于300万元经销商 娃哈哈:正常优化 - Reportify