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被投诉喝出苍蝇,加盟商承受巨大压力,库迪咖啡能否完成5万店目标?
Xin Jing Bao·2025-08-11 14:39

Group 1 - The core issue revolves around food safety complaints against Kudi Coffee, with multiple consumers reporting finding foreign objects, including flies, in their drinks [1][3][4] - Kudi Coffee has rapidly expanded its store count, aiming for 50,000 locations by the end of 2025, but faces skepticism from industry insiders regarding the feasibility of this target [2][9] - The company has introduced a convenience store model as part of its strategy to penetrate the coffee market further, but this has led to challenges for franchisees, including financial losses due to high operational costs [6][7][8] Group 2 - Kudi Coffee's marketing strategy includes a low-price approach, with drinks priced at 9.9 yuan, which has contributed to its rapid growth in a competitive market [1][2] - The company has faced criticism for its handling of food safety issues, with consumers demanding higher compensation than what has been offered [3][4][5] - The convenience store initiative has been met with mixed results, as franchisees report difficulties in profitability and competition from other brands [7][8][11] Group 3 - Kudi Coffee's rapid expansion has resulted in market saturation in some areas, leading to complaints from franchisees about declining sales due to the opening of new stores nearby [11][12] - The company has attempted to diversify its offerings by introducing food items like boxed meals and breakfast options, but these efforts have not yet proven to be significantly profitable [10][11] - Kudi Coffee's growth strategy is under scrutiny as it competes with established brands like Luckin Coffee and others, which have shown strong performance and expansion [12]