2025年银发族市场洞察报告

Group 1 - The core viewpoint of the report is that the silver-haired market in China is becoming the largest incremental market, with the population aged 65 and above expected to reach approximately 220 million by 2024 and peak at 480 million by 2050, indicating a rapid aging process and stable demographic structure [1][24][26] - The primary consumer group is identified as "silver youth" (ages 50-65), totaling around 200 million individuals who are financially stable, well-educated, and have shifted their consumption mindset from cautious to actively enjoying life, focusing on quality and self-fulfillment [1][24][26] - The report emphasizes the need for marketing strategies to avoid reinforcing negative stereotypes associated with aging, advocating for a "ageless" positioning that incorporates diverse lifestyle scenarios such as travel and fitness [1][24][26] Group 2 - The market opportunities are concentrated in three major sectors: health (nutrition, leisure sports, smart elderly care products), culture and entertainment (tourism, interest-based learning), and fast-moving consumer goods (apparel, personal care, and beauty products), which are expected to see strong demand and clear policy support [1][24][26] - The report highlights that understanding the genuine needs of the silver-haired demographic will enable companies to capture growth dividends in the next decade, as this market is projected to be the most explosive core incremental market in China [1][24][26] - The aging population in China is characterized by four key features: a large elderly population, rapid aging process, high aging degree, and a stable aging social structure, making it a unique demographic challenge and opportunity for businesses [1][24][26]