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娃哈哈经销商渠道被传大洗牌,大经销商接管小经销商,砍掉年销300万元以下供应商
Sou Hu Cai Jing·2025-08-11 15:51

Group 1 - Wahaha is implementing a strategy to eliminate distributors with annual sales below 3 million yuan, leading to sudden terminations and unresolved payment issues for some distributors [2][3] - The consolidation of smaller distributors into larger ones is aimed at addressing issues such as cross-regional sales and multi-party debts, with larger distributors expected to manage these challenges more effectively [2][5] - Distributors have reported significant sales growth prior to termination, indicating that the decision may be perceived as irresponsible, especially when prior investments in marketing equipment were made [3][5] Group 2 - The strategy of consolidating distributors is common in the fast-moving consumer goods (FMCG) industry, as it helps ensure the interests of larger distributors and stabilizes market channels [5] - Reducing the number of smaller distributors can lower management and operational costs, but it also increases the need for effective oversight of larger distributors to mitigate potential risks [5]