
Core Insights - GAC Group has partnered with Huawei to establish a new brand, Huawang Automotive, which has begun channel recruitment for its first vehicle launch expected in mid-2024 [1][2] - The initial recruitment will cover 40 cities, primarily using an agency model, differing from the existing Hongmeng Intelligent Network [1] - The first model will be a mid-to-large sedan, followed by a mid-to-large SUV, with both electric and range-extended versions planned [1] Group 1 - Huawang Automotive has initiated channel recruitment with intentions to select 1-2 partners per city in the first batch [1] - The company is backed by a 1.5 billion yuan investment from GAC Group, aiming to create a high-end automotive brand targeting the 300,000 yuan market [1] - The first vehicle is projected to be launched in Q2 of next year, with two models currently in development [1] Group 2 - The collaboration aims to leverage the strengths of both GAC Group and Huawei in areas such as intelligence, ecology, and brand synergy [2] - Huawang Automotive will adopt Huawei's integrated product development (IPD) and integrated product marketing and sales (IPMS) systems to enhance its processes [2] - The focus will be on product definition, marketing, and ecological services throughout the development cycle [2]