Move Over -- Chevrolet Is Crushing Sales and Records

Core Viewpoint - General Motors (GM) is making significant strides in its investments in brands and electric vehicles (EVs), which is positively impacting its business performance and stock buybacks [1][2]. Investment in Brands - Chevrolet has emerged as the No. 2 selling EV brand in the U.S. during the second quarter, showcasing the effectiveness of GM's investments [2]. - The Chevrolet Equinox EV has been a standout model, achieving record sales in July and contributing to a 115% increase in GM's total EV sales compared to the previous year [3][4]. Sales Performance - The Equinox EV's sales reached over 8,500 units in July, accounting for nearly half of GM's total EV sales of approximately 19,000 units for that month [3]. - Chevrolet recorded its best first-half sales since 2019, with a 9% increase, driven by strong performance in its crossover lineup, particularly the Equinox [5]. Technological Advancements - GM's engineers achieved a new industry milestone with the Chevrolet Silverado EV, reportedly traveling 1,059.2 miles on a single charge, surpassing the previous record held by Lucid Air Grand Touring [7]. - The Silverado EV's efficiency was measured at 4.9 miles per kilowatt-hour (kWh), slightly below Lucid's 5 miles/kWh, but the achievement highlights GM's advancements in EV technology [8]. Overall Implications - While Chevrolet is a key brand, GM's overall investment strategy and brand management indicate a complex and potentially lucrative investment opportunity in the automotive industry [9].