40余项特色消费活动“上新”2025年服贸会

Core Viewpoint - The 2025 Service Trade Fair (STF) is set to showcase significant advancements in technology and service integration, with participation from over 800 companies and nearly 70 countries, highlighting the event's international appeal and diverse offerings [1][3][4]. Group 1: Event Overview - The 2025 STF will feature participation from over 800 companies, including more than 330 Fortune 500 and industry-leading firms, with an overall internationalization rate exceeding 20% [3][4]. - The event will take place at Shougang Park, which has undergone significant renovations to accommodate various functions, including a conference center and media hub [7][8]. Group 2: Key Features - The STF will emphasize six key characteristics: technology empowerment, Beijing services, interactive experiences, cultural creativity, town exhibitions, and technology-driven exhibitions [3]. - Australia will be the guest country, showcasing its strengths in green economy, education, tourism, food, consumer goods, and health, with a record exhibition space of 360 square meters [4]. Group 3: Supporting Activities - Over 40 supporting activities are planned across the city, including cultural tourism experiences, consumer markets, sports events, and networking receptions [1][9]. - The event will also feature a series of forums and promotional activities, with over 170 sessions confirmed [4]. Group 4: Service Enhancements - Shougang Park will implement a "technology + service" approach to enhance event logistics, including real-time traffic monitoring and increased accommodation options [6]. - A total of 27 hotels will provide 4,653 rooms and 6,826 beds, with personalized services to ensure a comfortable experience for attendees [6]. Group 5: Marketing and Branding - The "Beijing Services" brand will be prominently featured, with over 280 cases collected across various sectors, including fintech and smart healthcare [5]. - The STF aims to create a brand effect that positions it as the go-to event for discovering Beijing's service offerings [5].