“票根经济”串联全城消费 成都世运会激活文旅消费新动能｜成都发展

Core Insights - The 2025 Chengdu World Games is not only a sports event but also a significant opportunity for Chengdu to activate its cultural and tourism market, igniting consumer enthusiasm [1] - The event has led to a substantial increase in tourism and consumer spending, with notable growth in inbound tourism and local consumption [3][6] Group 1: Economic Impact - As of August 1, 2023, Chengdu's inbound tourism has seen a 56.3% year-on-year increase, with over 884,000 international visitors [3] - During the World Games, Chengdu's group buying transaction volume increased by 50.8%, and restaurant payment transactions rose by nearly 60% [1][6] - The city has launched a series of promotional activities, including a summer tourism consumption season, to convert event traffic into lasting economic benefits [6][12] Group 2: Tourism and Cultural Integration - Chengdu has hosted over 1,200 events related to the World Games from January to July 2023, attracting more than 500,000 spectators [4] - The city has introduced the "ticket root economy" model, integrating various consumption resources across six categories, enhancing the overall visitor experience [1][8] - Various cultural and tourism activities have been organized, including the "most Chengdu lifestyle aesthetic boutique new scenes," which offer diverse consumer choices [7] Group 3: Infrastructure and Services - Chengdu has improved its international service capabilities, including multi-language translation devices in metro stations and English training for taxi drivers [3] - The city has implemented a "ticket root discount check-in map 3.0," covering multiple consumption scenarios to enhance visitor engagement [8] - Local districts have coordinated to create a consumption matrix, with various promotional activities linked to the World Games [10][11]