抖音电商治理严打盲盒违规营销

Group 1 - The core viewpoint of the article highlights Douyin's ongoing efforts to enhance platform transparency and combat various forms of online fraud, including price deception and disguised lotteries [2][3] - Since 2025, Douyin has shut down over 4,000 violating live streams and removed more than 1,000 influencer accounts, focusing on issues like high-priced blind box sales and improper product exchanges [2] - Douyin has implemented a new mechanism to protect minors, adding risk warnings for users under 18 and blocking abnormal transactions [2] Group 2 - The measures are part of Douyin's 10 transparency initiatives announced earlier this year, aimed at addressing public concerns regarding algorithm opacity [3] - Douyin's official website indicates that higher traffic content undergoes more rigorous evaluations, establishing a governance loop of "high traffic content, high audit intensity" [3] - The series of initiatives from algorithm transparency to transaction regulation forms a governance chain of "technical openness - clear rules - strict penalties for violations," with a focus on quality and originality in algorithm design [3]