PWRD(SZ:002624) Zhong Guo Zheng Quan Bao·2025-08-11 21:05Core Insights - The 2024 CS Major in Shanghai marks a significant milestone for the integration of Chinese culture and global esports, showcasing the industry's growth and potential [1] - Perfect World anticipates a net profit of 480 million to 520 million yuan in the first half of 2025, indicating a successful turnaround in its gaming business, with esports being a key growth driver [1][2] - The company is focusing on building a "content-experience-ecosystem" closed-loop system to enhance the international competitiveness of Chinese esports [1][3] Esports Ecosystem Development - Perfect World has established the Perfect Esports Partner Alliance with major tech companies to expand the esports ecosystem, moving from hardware support to a comprehensive technical integration approach [2] - The alliance aims to create a full-scenario system covering various levels of esports events, ensuring stable operations and enhanced user experiences through technology integration [2][3] - The esports business continues to show a year-on-year growth trend, contributing to stable performance and cost optimization through technological integration [2][3] Content and User Experience - Perfect World has developed a three-tier esports event system to enhance content quality and user experience, ranging from grassroots events to top-tier international competitions [3] - The company emphasizes the importance of immersive design in esports, drawing inspiration from traditional sports to enhance audience engagement [3][4] - The dual strategy of driving product sales and international outreach through esports events has created a commercial closed loop, promoting Chinese culture globally [3][4] Globalization of Chinese Esports - The Chinese esports industry generated 12.761 billion yuan in actual sales revenue in the first half of 2025, with a user base of nearly 493 million, indicating significant growth potential [4] - Perfect World aims to enhance the international influence of its events and expand overseas collaborations to improve the global presence of Chinese esports [4][5] - The company is committed to building a multi-level international outreach strategy, leveraging partnerships to host significant esports events [4][5] Future Directions - Perfect World plans to deepen immersive experiences in esports by integrating VR, AR, and MR technologies to enhance audience interaction [4][5] - The company envisions itself as a technology integrator, cultural promoter, and ecosystem builder, focusing on creating a vibrant esports ecosystem from grassroots to international levels [5] - The upcoming CAC 2025 event is positioned as a crucial step in the ongoing development of the esports ecosystem [5]