本地化研发成国货出海着力点（开放谈）

Core Viewpoint - The increasing competitiveness of domestic brands and the growing international demand have led to more Chinese brands expanding into global markets, although they face challenges in brand building, sales channels, product standards, and settlement rules [1] Group 1: Localization and Innovation - Localized R&D innovation is essential for meeting the diverse needs of consumers in different countries, as seen in Haier's energy-efficient refrigerators and ice-making technology tailored for European and Spanish markets [2] - The export of Chinese refrigerators saw a 4% year-on-year increase in both quantity and value from January to May this year, surpassing the average growth rate [2] Group 2: Localized Operations - Chinese companies are leveraging local resources and collaborating with local firms to mitigate risks related to labor disputes, environmental compliance, and tax regulations, while also creating local jobs and increasing tax revenue [2] Group 3: Building Local Ecosystems - Some domestic brands are exploring joint ventures, mergers, and strategic alliances to integrate localization with innovation, thereby enhancing international competitiveness and reducing operational costs [3] - To further assist domestic brands in going global, there is a need to enhance brand building and marketing capabilities, focusing on defining core values and unique selling points [3] Group 4: Comprehensive Overseas Service System - There is a call for improving the overseas service system for export risk management, foreign exchange settlement, and credit risk management, alongside fostering collaboration and information sharing among companies [4] - Establishing a public service platform for "going out" can leverage the advantages of overseas economic and trade cooperation zones, enhancing the support for domestic brands in global competition [4] - Localized R&D is becoming a focal point for domestic brands' international expansion, with an emphasis on building local ecosystems, brand development, and service system enhancement to achieve sustainable growth in global markets [4]