Core Viewpoint - The article discusses the expansion of Chinese robotics companies into the Japanese market, highlighting the importance of adapting products to local cultural and operational needs to succeed in overseas markets [1][3]. Group 1: Company Adaptation and Innovation - Shanghai Qianlang Intelligent Technology Co., Ltd. faced initial challenges in selling their service robots in Japan due to cultural differences and product size, leading to the need for redesign [2][3]. - The company developed a new robot model that is smaller, more agile, and equipped with a Japanese language system and customizable animated expressions to better fit local preferences [2]. - Qianlang has established over 200 technical support points in Japan to ensure rapid response and repair services, enhancing customer satisfaction and operational efficiency [3]. Group 2: Market Growth and Demand - The demand for service robots in Japan is driven by high labor costs and an aging population, making robots a cost-effective solution for businesses [3]. - The export scale of Qianlang's robots is increasing, with many large restaurant chains and other venues adopting their products [3]. - Another company, Muxing Robotics, has also gained traction in Japan, with its logistics robots being utilized in various sectors, including pharmaceuticals and automotive, reflecting a growing acceptance of Chinese robotics in developed markets [5]. Group 3: Sales Performance and Future Outlook - Muxing Robotics reported a nearly 30% year-on-year increase in sales, with orders extending into September, indicating strong market demand [5]. - The company’s robots are versatile, capable of handling loads from 50 kilograms to 1.5 tons, catering to a wide range of logistics needs [5]. - Both companies emphasize the importance of continuous innovation and localization strategies to meet the evolving demands of the Japanese market [5].
从拼规模到拼技术、比质量、树品牌 国产机器人出海“闯”市场