沙特电竞世界杯，万亿美元“2030愿景”的前菜

Core Insights - The relationship between China and Saudi Arabia is strengthening, with esports serving as a significant bridge for cultural exchange and collaboration [26][29] - Saudi Arabia is heavily investing in the esports industry, aiming to transform the country into a global hub for gaming and esports by 2030 [25][30] Group 1: Esports Development in Saudi Arabia - The Esports World Cup (EWC) has attracted a diverse audience, including fans from China, Hong Kong, South Korea, and the Middle East, showcasing the global appeal of the event [2][5] - Saudi Arabia's Crown Prince Mohammed bin Salman is a key figure in promoting the esports industry, with plans for the first esports Olympics to be held in the country in 2027 [8][10] - The EWC features affordable ticket prices, with early bird tickets for the League of Legends finals priced at approximately 221 SAR (around 30 USD), reflecting the organizers' focus on accessibility over revenue [10][12] Group 2: Infrastructure and Experience - Boulevard City, the main venue for EWC, has transformed from a wasteland into a vibrant entertainment hub, highlighting Saudi Arabia's commitment to developing its esports and entertainment sectors [14][21] - The event includes various interactive experiences for attendees, such as a "Content Creator Park," which aims to nurture future content creators in the esports space [22][24] - Saudi Arabia is investing 1.1 trillion USD in infrastructure to diversify its economy, with esports being a crucial component of its Vision 2030 strategy [25] Group 3: Cultural Exchange and Collaboration - The EWC has facilitated deeper collaboration between Chinese and Saudi esports markets, with Tencent esports acting as a strategic partner for promoting the event in China [29] - The presence of Chinese brands and cultural elements in Saudi Arabia indicates a growing bilateral relationship, with sports serving as a key area for cooperation [26][30] - The upcoming Saudi Super Cup in Hong Kong, featuring top Saudi football teams, exemplifies the expanding sports diplomacy between the two nations [29][32]