浙江舟山：海岛游带动消费新需求

Core Viewpoint - The article highlights the transformation of Zhoushan, Zhejiang, into a world-class tourist destination through enhanced travel services and diversified tourism experiences, showcasing the integration of technology and local culture in tourism development [4][10]. Group 1: Tourism Development - Zhoushan is enhancing its tourism industry by improving service quality and efficiency, aiming to become a world-class travel destination [4][10]. - The introduction of the "Island Express" helicopter service has significantly reduced travel time between islands, with a ticket price of around 600 yuan, and has seen high demand during peak seasons [5][6]. - The local government is actively developing unique tourism routes and attractions, such as the "Romantic Island" concept on Baisha Island, to enrich visitor experiences [7][8]. Group 2: Visitor Experience - Tourists are increasingly using mobile applications for seamless travel planning, including booking accommodations and activities, which enhances convenience and satisfaction [9][10]. - The integration of cultural elements, such as film locations and historical exhibits, is attracting younger visitors and creating a vibrant tourism atmosphere [6][7]. - In the first seven months of the year, Zhoushan received approximately 14 million visitors, reflecting a year-on-year growth of 13.9% [8]. Group 3: Future Prospects - The Zhejiang provincial government plans to develop ten major island parks, aiming to attract 100 million visitors annually by 2026, indicating significant growth potential for the island tourism sector [10].