暑期档最后一役，长剧还有戏吗？

Core Viewpoint - The summer drama market is facing challenges with no significant hit series emerging so far, despite multiple high-profile releases and competitive strategies from major platforms [1][9]. Group 1: Upcoming Dramas - The ancient costume drama "Jin Yue Ru Ge" premiered on August 6, 2023, and has gained significant popularity, reaching a peak heat value of over 26,000 on Tencent Video [1]. - "Sheng Wan Wu," a historical emotional epic, is set to air on August 13, 2023, on CCTV-8 and iQIYI, focusing on the land changes in rural China and the awakening of female self-identity [3][4]. - Two other dramas, "Zi Ye Gui" and "Xian Yu," are confirmed to air on August 18 and August 16, respectively, both adapted from popular novels by author Fu Hua, adding to the competitive landscape [4][6]. Group 2: Market Dynamics - The current summer season has not produced any standout dramas, with even high-potential series like "Fan Ren Xiu Xian Chuan" experiencing a decline in viewership after initial success [9][11]. - The genre distribution shows a dominance of female-targeted ancient costume dramas, while the single historical drama "Sheng Wan Wu" may benefit from this trend [8]. - The industry is under pressure to deliver quality content, with several new dramas set to premiere in August, including "Yu Jin Chang An" and "Zhuo Zhuo Shao Hua," indicating a strategic push from platforms to capture audience interest [13][15].